Your company identity and branding is crucial to the growth of your business. The logo, in many cases, is the first thing a client or customer sees and is used in countless ways to promote your product or service. As such, your logo should catch the viewer's attention long enough for her to find out what you do.
Think about the household brands that you use on a daily basis. Those logos are simple, yet effective in conveying who they are. They are generally not elaborate and are designed with a minimal number of colors. They are generally shapes or a specific font stylized to suit the company's tastes and clientele.
Consideration of the future usage of the logo should be taken. If the logo is used primarily online there aren't many limitations but when it goes to print such as on stationery or is embroidered on a shirt or hat, some limitations become a factor. Global Marketing Design can advise you on the ways to maximize your reproduction possibilities while maintaining your logo dynamics.
Here are a few things to consider when designing or choosing a logo:
1. Start out right–invest the time and money needed to end up with the logo that will not only drive business your way but become an icon that people will associate with your success.
2. Simple is sometimes better–complex logos can sometimes be confusing and hard to reproduce based on the medium. If you must have a complex logo, try to have an alternate, more simplified version.
3. A logo doesn't have to convey what your company does–think of Wendy's or Toyota; no hamburgers or sedans in their logos. This allows for these companies to adapt to whatever change the company makes without having reinvent their logo again.
4. Size matters–ideally, your logo will be reproduced in many situations from small letterhead icons to large billboards or decals on the company vehicle. Shrinking complex logos can cause problems with readability.
5. Aspect ratios–tall and skinny or short and squatty logos cause problems for layout of advertisements and websites. They are also not very visually appealing. Steer towards square-shaped, circular, or rectangular (like your wide-screen tv).
6. Your logo is for your audience–however much you want the logo to be about you or your personality, remember that it is your audience that pays the bills.
7. A tagline is nice but not as part of your logo–taglines are used to further differentiate yourself from you competition and can become wordy. They will become illegible as you shrink the logo and are best left out of the initial logo design and used later when appropriate.
8. Strive to be different–modeling your logo after your competitors' does not set you apart from them which, after all, is what you are trying to do.
9. Color is a secondary factor–your logo should be able to stand on its own in black and white and shades of gray. However, color is vital to your corporate identity and branding so when selecting colors, keep in mind that these colors will be seen on all advertising you run.
10. Your company's essence and theme–do you want your identity to be more corporate, more comical or whimsical? This can, and will, be portrayed ultimately in the logo that you choose.
If you keep these tips in mind while designing a logo, you will end up with a design that you are proud of and an icon that portrays the business you want it to. Just stick to the classic types of logos that we can design and longevity, adaptability and impact will be the pay-off.
Think about the household brands that you use on a daily basis. Those logos are simple, yet effective in conveying who they are. They are generally not elaborate and are designed with a minimal number of colors. They are generally shapes or a specific font stylized to suit the company's tastes and clientele.
Consideration of the future usage of the logo should be taken. If the logo is used primarily online there aren't many limitations but when it goes to print such as on stationery or is embroidered on a shirt or hat, some limitations become a factor. Global Marketing Design can advise you on the ways to maximize your reproduction possibilities while maintaining your logo dynamics.
Here are a few things to consider when designing or choosing a logo:
1. Start out right–invest the time and money needed to end up with the logo that will not only drive business your way but become an icon that people will associate with your success.
2. Simple is sometimes better–complex logos can sometimes be confusing and hard to reproduce based on the medium. If you must have a complex logo, try to have an alternate, more simplified version.
3. A logo doesn't have to convey what your company does–think of Wendy's or Toyota; no hamburgers or sedans in their logos. This allows for these companies to adapt to whatever change the company makes without having reinvent their logo again.
4. Size matters–ideally, your logo will be reproduced in many situations from small letterhead icons to large billboards or decals on the company vehicle. Shrinking complex logos can cause problems with readability.
5. Aspect ratios–tall and skinny or short and squatty logos cause problems for layout of advertisements and websites. They are also not very visually appealing. Steer towards square-shaped, circular, or rectangular (like your wide-screen tv).
6. Your logo is for your audience–however much you want the logo to be about you or your personality, remember that it is your audience that pays the bills.
7. A tagline is nice but not as part of your logo–taglines are used to further differentiate yourself from you competition and can become wordy. They will become illegible as you shrink the logo and are best left out of the initial logo design and used later when appropriate.
8. Strive to be different–modeling your logo after your competitors' does not set you apart from them which, after all, is what you are trying to do.
9. Color is a secondary factor–your logo should be able to stand on its own in black and white and shades of gray. However, color is vital to your corporate identity and branding so when selecting colors, keep in mind that these colors will be seen on all advertising you run.
10. Your company's essence and theme–do you want your identity to be more corporate, more comical or whimsical? This can, and will, be portrayed ultimately in the logo that you choose.
If you keep these tips in mind while designing a logo, you will end up with a design that you are proud of and an icon that portrays the business you want it to. Just stick to the classic types of logos that we can design and longevity, adaptability and impact will be the pay-off.
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